Tuesday, October 27, 2009

Is Detroit really so different from an Italian Village?

For the past twenty years, Brunello Cucinelli has systemically bought up the once decrepit and decaying town of Solomeo, Italy, slowly turning it into a humanistic, thriving village where young people flock to live and purposeful tourists go to eat pasta, purchase cashmere, and get an insider's view into what makes this village work.

Solomeo makes some of the world's finest cashmere, created by young and hardworking artisans who have moved to Solomeo in search of something more than just a job- they were searching for a lifestyle. Move to Solomeo and don't merely earn a paycheck. Create a new life for yourself. Cucinelli has created a humanistic company that focuses on ethical capitalism, beauty, knowledge, and lifestyle. He strives to "give a company a sense that goes beyond mere profit, and to reinvest to improve the worker's life, and to enhance and save the beautiful things in the world."















A year ago I read about Solomeo and I immediately wanted to move there. My husband reminded me that I was not exactly a desirable candidate for employment in Cucinelli's village since I have no idea to make cashmere. That got me thinking- is it really Solomeo that I wanted, or was I on a quest for ownership of my life, a sense of simplicity and renewal, a "trade" that was more connected with humanistic ideals and beauty?

Can Detroit offer Umbrian hills bathed in sunlight and warmth, abundant with Italian wine, truffles, and cashmere? Maybe not. Assuredly not.

But can Detroit offer something else, something bigger? Is it a place where someone could pursue a return to humanism, knowledge, growth, and freedom?

This is vague and undefined. It is entirely possible you've read both blog posts and you have no idea what Clean Slate Detroit is. But there are some of you who read this and start to dream a little. Vague means wide open. Here's what we want you to start thinking about- what would your life look like if you didn't have to pay your credit card bills, your rent payment, your mortgage, and your school loans? What would it look like if you had time to cook at night? Take a walk during the day? Volunteer? Start doing what you WANT to do rather than what you have to do? What would it look like if you felt like you were actually helping the world, rather than just getting by from day to day? If you've got ideas, we want to know about them. If you have complaints with what your life has become, we want to know about those too. And if reading about Solomeo has sparked your interest, and you're starting to catch on that there is a different way to live, let us know, because we are looking for co-dreamers. It takes a village...

Read the Travel and Leisure story for yourself at http://www.travelandleisure.com/articles/creating-an-italian-cashmere-kingdom-in-umbria/1/

And for a treat, visit Brunello Cucinelli's website at http://www.brunellocucinelli.it/index.php?lingua=2